Badminton is a popular and inclusive sport that attracts people of all ages, making it a promising investment opportunity.
If you are wondering to start a badminton court business and enter into the sports industry, then this guide is for you.
Where you’ll discover;
In this post, we’ll discuss every step to start a successful business, from finding the perfect location to attracting eager players and customers.
With the growing popularity of this dynamic sport, starting this can be the perfect decision.
So, If you’re ready to start, let’s dive into the steps.
According to Grand View Research, the global badminton equipment market reached USD 3,628.8 million in 2022, with a projected CAGR of 5.6% from 2023 to 2030.
Check the source link in the image to learn the complete information and details of badminton equipment and product market growth.
What is a badminton court business?
A badminton court business is a facility that provides both indoor and outdoor courts for individuals or groups to play and practice badminton.
Also, many services can be included, such as offering rental services, coaching programs, and organizing tournaments or leagues.
They cater to players of all levels, from beginners to professionals.
With well-maintained courts and equipment, the badminton court service creates an environment for enthusiasts to enjoy the sport and improve their skills.
To start the business, prepare for basic requirements, such as a good location, proper equipment, infrastructure, food staff, and proper safety setup.
Badminton business ideas:
You can also explore those innovative business ideas when you plan to start the court business; here are some ideas that you can consider.
All the ideas are profitable, so research identifies the opportunities and starts the venture.
In this blog post, I am going to discuss only the process of setting up a badminton court, (how to set it up, the cost to start, legal requirements, marketing, branding, etc).
Is the badminton court business profitable?
Yes, the badminton court business can be profitable. Still, some factors can depend (such as sports demand in your city or area, location, population, sports culture, competition, etc.).
To be a part of this opportunity, you need to invest your precious time, money, planning, and research into building infrastructure, court setup, buying essential kits, etc.
Badminton is a popular sport In India, Malaysia, Indonesia, Japan, South Korea, England, Sweden, Thailand, and some other countries.
The badminton court is indeed profitable due to several reasons.
Firstly, the sport’s popularity has been steadily growing, resulting in increased demand for indoor courts.
Secondly, the industry has experienced significant growth in recent years, with more people participating in badminton at recreational and competitive levels.
Lastly, the market demand for badminton courts in the mentioned countries is high, presenting a lucrative opportunity for entrepreneurs looking to start a business in this industry.
To increase your chances of profitability and success, here are some tips.
How to start a badminton court business?
To establish a badminton court, you must follow these steps, which are explained below:
Understand the steps and implement them by doing your research.
- Conduct a market research.
- Select a badminton court idea.
- Write a business plan.
- Choose a suitable location.
- Make the infrastructure.
- Buy badminton court accessories.
- Obtain license and insurance.
- Prepare to fund your business.
- Create a marketing plan.
- Hire staff and coaches.
Whenever you are starting, start on a small scale with expansion planning.
Let’s discuss the process and steps of the business.
Step 1. Conduct proper research on the market
Badminton is one of the fastest-growing sports in the world, and many players are looking for a perfect playground for practicing.
By creating a perfect infrastructure, you can provide a playing environment to people of all ages and can create a passive income source.
Your target customers can be Individuals, badminton enthusiasts, athletes, families with children, corporate groups, schools and universities, badminton clubs, and leagues.
Conduct proper market research, such as defining the target market, analyzing the competition, badminton market demand, SWOT analysis, financial preparation, etc.
When you research, there are some major factors you need to consider, such as (your target customer, location feasibility, demand, market trend, gaps or opportunities, etc.).
During the research process, consider the given points:
Your target audience: Identify your target market, recreational players, athletes, families, fitness enthusiasts, etc.
Target location: The location should be in high demand, have a high population, easy accessibility, sports facilities, educational institutions, a gym, etc.
Research on market competition: Understand pricing, service, customer base, gaps in the market, other businesses, and their service.
Facility requirements: Proper space for a badminton court, seating areas, locker rooms, equipment, safety nets, rules and regulations.
Your pricing and marketing strategy: Analyze the competitor pricing, local market, and customer preference, and for marketing, social media or local advertising is the best way.
However, that much data is not enough to start, so find some popular sources to gather sports industry-relevant information.
To check industry-related reports and statistics, popular sources:
Step 2. Select A Badminton Court Idea
Before diving into the process, first decide what type of infrastructure you want to set up (Indoor or outdoor court), depending on your budget and market needs.
Indoor badminton courts:
In indoor infrastructure, you can create a professional environment with wooden, synthetic, or carpet surfaces to provide players with a controlled and stable playing experience.
Outdoor badminton courts:
When you start an outdoor badminton court, whether built on a concrete, asphalt, or grass surface, combine the excitement of the game with the natural beauty of the environment, allowing players to enjoy badminton in the open air.
Here, the table mentions the points of difference between Indoor and outdoor courts:
|Wind||Less wind||More wind|
|Noise||Less noise||More noise|
|Cost||More expensive||Less expensive|
|Availability||Limited availability||More available|
|Weather||No weather concerns||Weather concerns|
|Accessibility||Less accessible||More Accessible|
|Best for||Serious players||Casual players|
The demand for badminton is growing.
To get the opportunity, you can start from scratch, or you can choose a well-established franchise, depending on your requirements, skill, experience, goal, and budget.
Badminton court franchise
Owning a franchise can allow you to provide a dedicated space for players of all skill levels to enjoy the sport, so it is important to choose the right franchise.
If you want to start with a franchise, then research to find the best franchise/brand according to your budget, plan, goal, and requirements.
Pros and cons of a franchise:
- Brand recognition benefit
- Proven business model
- Get support from the franchisor
- Training and resources
- Lower risk than starting from scratch
- Startup costs can be high.
- Ongoing and royalty fees
- Limited creativity control
- Need to follow Franshisor’s rules
- Low-profit margin than independent business
Step 3. Write a badminton court business plan
Write a solid plan for your badminton court, including an outline of your business goals, ideas, strategies, and financial projections.
You can organize your business plan according to market competition, service setup, financial planning, marketing plan, etc., that help to provide a road map to your vision.
Always determine the location, and facility requirements, pricing strategies, with developing a plan for marketing to attract customers (local sports clubs, schools, families, and sports enthusiasts).
Outline strategies for your business can help in long-term profitability and success.
Creating a business plan can be difficult for newbies/beginners, but here are a few steps.
The Badminton court business plan should include:
Step 4. Choose a location carefully
Select a suitable location focusing on (target audience, demand in this area, competition, area for buy or rent, cost, facility, environment, etc.).
Depending on demand and your target customer, consider this location.
Key factors that you should keep in mind:
When you choose a location for opening a badminton court, that should be accessible to your target customers, such as near residential neighborhoods, commercial hubs, schools, and educational institutions.
The next important thing is wherever you build the infrastructure; it should have some basic facilities (changing rooms, seating area, reception desk, proper environment, adequate space, proper transportation facility, etc.).
Additionally, competition can be another factor.
You may also focus on the level of competition, your competitors, unique selling propositions, pricing, facilities, and other things.
How much area is required to play badminton?
The area required for playing badminton depends on the single or doubles match setup; here is the basic dimension.
|Type of court||Length||Width|
|Singles||44 feet (13.4 meters)||20 feet (6.1 meters)|
|Doubles||60 feet (18.3 meters)||20 feet (6.1 meters)|
|Mixed doubles||60 feet (18.3 meters)||26 feet (7.9 meters)|
Note: These dimensions are only recommendations and can vary depending on the level of play and specific regulations of the governing body or organization.
Step 5. How to make a badminton court
Building a badminton court is not complicated but requires proper planning, preparation, attention, and proper knowledge of sports rules, dimensions, length, and calculation.
You can hire professionals for construction projects:
- Hire experienced or skilled contractors.
- Find specialized contractors who build sports courts.
- Check the contractor’s references and licenses.
A basic overview for making the court:
Start by selecting a suitable location with enough space for the court dimensions; already discussed this topic in the upper paragraph.
Clear the area of any obstacles and level the ground. Install sturdy posts and netting to demarcate the court boundaries.
Mark the lines using tape or paint, ensuring accuracy and visibility. Finally, add lighting, if needed, to ensure optimal visibility during gameplay.
With these steps, you can create an ideal badminton court for enjoyable matches.
Step 6. Buy badminton accessories and supplies
Buy the necessary items to set up and maintain your badminton court facility; here are some basic equipment and supplies listed; check them.
To add more facilities on courts, then buy other items such as (sports flooring, sound system, video equipment, footwear, clothing, water, first-aid kits, etc.
Step 7. Permits, licenses, and insurance
Acquire necessary permits, licenses, and insurance, as well as follow government guidelines. Depending on your local and state regulations, some paperwork may be required.
When setting up a badminton court, there are several types of legal and insurance considerations that you need to keep in mind and fulfill as needed.
Requirements included: (Business registration with the appropriate authorities, obtaining legal licenses and permits, as well as liability insurance to protect your venture against potential accidents or injuries.
Insurance coverage should include property protection for any damages or losses that may happen to your facility or equipment.
You can consult a legal advisor or insurance agent to get the best suggestion according to your situation and requirements.
Step 8. Funding for badminton court
Secure sufficient funds to launch a badminton court with all facilities and proper setup and develop the infrastructure.
Financing is an important consideration in setting up a venture from scratch.
So it would be best if you calculated all your startup costs (including- space, construction or renovation, equipment or material, staff, setup, branding, marketing, etc.).
After that, explore financing options such as loans, grants, SBA loans, crowdfunding, use personal savings, and ask friends & families; these are the primary for arranging funds.
Step 9. Promote and market your service
Don’t forget to create a strategic marketing plan for your badminton court.
If you are not creating some strategies when launching your business, then it is less likely chances to attract more players, enthusiasts, and customers.
So, you also have to be ready to smash your competition with a killer marketing and promotional strategy.
Step one is to identify your target audience, whether it is casual players, competitive athletes, families, or just sports enthusiasts.
Multiple ways are available to promote a business, such as (social media marketing, word-of-mouth marketing, digital advertisement, local advertising, banners, business cards, etc.
Collaborate with local schools or sports clubs to host tournaments and events.
By following those marketing methods, you can attract potential customers and players to your court. However, beginners should learn basic marketing skills first.
Business name for branding
Choose a brandable name for your badminton court that should be unique, business-related, easily pronounceable, creative, attractive, SEO friendly, and short.
When you choose the name, focus on the target audience, language, how you want to represent the image of your brand, and, most importantly, buy a domain in the same name.
Business name ideas:
Always ensure that the chosen business name is not already in use so that you can secure the name as (a domain name, social media handles, logo, your business name, and other platforms).
Create social media pages.
Build your online presence on different social media platforms such as (Facebook, Instagram, Twitter, Linked In, YouTube, Reddit, etc).
Social media can help to reach a wider audience; it is an effective strategy for promoting your brand.
Furthermore, with the current trend toward visual content, including photos, videos, text, and podcasts, social media offers tremendous potential for brand growth.
Create a professional website
As an aspiring entrepreneur, you know that having a professional website and online presence is important for marketing, no matter what is your business industry.
In a competitive market, a website can help you promote your services, attract potential players, increase bookings, and improve user experience.
So, don’t forget to create a website or social media profile.
Understand how to create a website, learn the process, and then plan for creating a user-friendly interface, which should include features such as (booking system, pricing, adding content, publishing blog posts related to badminton, rules of badminton playing, etc).
These are some basic points that you should remember when creating a website.
Step 10. Hire qualified staff and coaches
Hiring qualified staff and coaches for the badminton court is an important step to running the venture properly and in a managed way.
Having skilled professionals on your team can help the players to play best, and they will also provide guidance and training to those players.
Benefits of hiring staff and coaches:
Good staff members can efficiently manage your court booking, handle customer queries, and maintain the overall operation of your business, so don’t forget to invest in qualified staff.
Hope you have learned from this post and have given a road map to start badminton court; if you still have any other queries, then comment down below.
Starting a business from scratch requires careful planning and investment.
The key resources such as facilities, equipment, marketing strategies, and most importantly – qualified staff and coaches.
With thorough preparation and dedication to delivering quality experiences to players of all skill levels, your business has the potential to thrive in this competitive industry.
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FAQs (frequently asked questions)
Are badminton courts air-conditioned?
Yes, but not all badminton courts; it depends on the service provider.
Is it worth it to start a badminton court?
Yes, starting a business can be profitable. However, the target location, competition, demand, and sports trend is the primary factor.
How much does it cost to start a badminton court?
The startup costs can be anywhere from $10,000-$50,000 or more, depending on the size of the court, location, type of flooring, indoor or outdoor courts, construction, equipment, legal, marketing, and staff.
What is the official badminton net height?
The official height of the badminton net is 1.55 meters (5 feet 1 inch). Also, the net is 760 millimeters (2 feet 6 inches) deep.
How much does it cost to build a badminton court in India?
To build a badminton court in India, you may need at least INR 3-5 lakhs; the cost can be high for Indoor courts (10-15 lakhs).
Cost can be higher and lower:
-Size of the court
-Location (rural or urban areas)
-Material used in the court
-Indoor or outdoor court
-Features: lighting, seating, storage, etc.